NIKBEN

NIKBEN’s SS26 campaign unfolds across the sun-bleached landscapes of the American West. Pastel motels, desert roads, vintage cars and faded Americana create a cinematic world built around the attitude of the Swedish fashion label.

Working from NIKBEN’s collection and visual identity, AIGENCY developed the creative direction, casting, environments and final campaign imagery using AI as part of the production process. Every frame was shaped with an editorial eye, balancing product accuracy with a visual world that feels lived-in rather than generated.

The result is a complete campaign universe where a single collection moves seamlessly through different locations, moments and visual worlds.

Creative Direction / Art Direction / AI Production / Campaign Imagery
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A man with sunglasses and a mustache, wearing a brown shirt and matching pants, leaning against the back of an orange Porsche 911 with a surfboard on the roof, in a desert town with mountains in the background and a motel sign in the distance.
A man standing on a balcony holding a vintage suitcase in one hand and a duffel bag in the other, wearing a white tank top, jeans, white sneakers, sunglasses, and a baseball cap, with palm trees in the background.
Woman standing on a tennis court with palm trees and mountains in the background during sunset, wearing a black graphic T-shirt, black pants, and sandals.
A man with sunglasses, a baseball cap, a white tank top, and jeans is standing inside a swimming pool on a spiral staircase made of concrete, with water reflecting sunlight around him.
A man in brown plaid pajamas and green sneakers standing outdoors in a desert landscape with tall palm trees under a clear blue sky.
A woman with long dreadlocks, wearing sunglasses, a gray tank top, black shorts, and cowboy boots, standing on a sandy beach with palm trees and a vintage station wagon with surfboards on the roof in the background, during sunset.
A young man sits on a bed in a vintage motel room, listening to a rotary phone connected by a long cord. He wears a hoodie with eye illustrations, khaki pants, and a backwards baseball cap. Clothes are scattered in an open suitcase on the floor.
A man with wavy brown hair and sunglasses stands in a vintage-style motel room, wearing a brown checkered short-sleeve shirt and matching pants, green sneakers, with a classic wooden panel wall, a bed with a floral quilt, and an old TV in the backgro
A woman with long braided hair wearing sunglasses, a black graphic t-shirt, denim shorts, and cowboy boots standing in a parking lot next to palm trees and a pastel-colored motel.
Man standing in a desert landscape with red rock formations and clear blue sky, wearing a white tank top, jeans, and a red cap, holding a jacket.

Lernberger
stafsing

For Lernberger Stafsing, the ambition was clear: use AI without losing the authenticity, detail and quality expected from a premium beauty brand.

AIGENCY developed a visual direction rooted in real skin, natural hair, considered lighting and tactile product detail. From intimate beauty portraits and skincare moments to product-focused imagery, every asset was carefully directed and refined to feel consistent with Lernberger Stafsing’s existing visual world.

AI expanded the creative possibilities. Human direction kept the result grounded. Not content created for volume. A considered visual system designed to strengthen the brand across campaign, social and digital channels.

Creative Direction / Beauty Imagery / Product Content / AI Production
Close-up photograph of a blonde woman with wavy hair and light makeup.
A bottle of hair product labeled 'Smoothing Silk Coat' with some of the product being poured out, against a plain white background.
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The back of a woman with wet, blonde hair, holding her head with both hands, against a plain gray background.
A portrait of a woman with straight, shoulder-length black hair, looking directly at the camera with a neutral expression, holding her shoulder with one hand against a plain, light gray background.
A middle-aged woman with short gray hair and blue eyes using a dropper to apply a skincare serum to her cheek.
A close-up portrait of a woman with short blonde hair, blue eyes, and fair skin, touching her hair with her right hand, looking into the camera.

Cross
sportswear

For Cross Sportswear SS26, AIGENCY created a new visual chapter for the Swedish performance brand, founded in 1986.

Drawing from Scandinavian nature and contemporary golf culture, the collection was placed into a series of premium environments designed to feel authentic to the Cross universe. Models, locations, light, composition and atmosphere were developed through human creative direction and produced using AI.

The approach allowed a single collection to move across different locations, moods and campaign scenarios without the constraints of a traditional production, while maintaining a consistent visual identity throughout.

The result is a flexible content world built for campaign, social and digital communication, capturing Cross Sportswear both on and beyond the course.

Creative Direction / Art Direction / AI Production / Campaign Content
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